Digital Marketing Strategy (M.Sc.)

Overview

Students in the Digital Marketing Strategy course at Trinity College Dublin will be introduced to the overall digital marketing ecosystem focusing on the skills you will need to effectively plan, design and implement strategies that add value to organisations.

Quick Facts

  
Duration: 1 year full-time
Starting in: September
Tuition Fee: €15,250 (EU) / €20,500 (Non-EU) 
Location: Dublin, Ireland

The Digital Marketing Strategy course at Trinity College Dublin focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also learn how to master specific tools such as Google Adwords, Analytics, facebook Insights, Hubspot tools and will be encouraged to undertake additional professional certification with those companies.

Key facts:

The programme has a strong industry focus & partnership approach with digital and marketing companies in Dublin, home to the tech and start-up hub of Europe called the ‘Silicon Docks.’ Guest lecturers and speakers include former and current executives from multinational companies including Google, Facebook, Twitter, HubSpot and Microsoft.

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What our students say

“My time in Trinity Business School was a challenging and wonderful experience. This Masters in Digital Marketing provided me with both theoretical knowledge and practical experience. The course instructors are highly qualified in their field. I would recommend this Masters to any business student who has a keen interest in the areas of marketing and digital marketing.”

Gökçe Sönmez

MSc in Digital Marketing Strategy Graduate

Why study with us?

Vibrant Location

Trinity Business School sits right at the heart of business. Dublin is a thriving capital city and one of the most dynamic technology and business hubs in Europe. Global finance, tech, agricultural and pharmaceutical multinationals, and the energetic start-ups based in Silicon Docks are only minutes away. Many of these contribute to our programmes and global business network.

International Dimension

Trinity attracts academics and students from across the globe and the international mix of people in the Business School makes for a dynamic and exciting learning environment where we learn from each other and cultivate alternative perspectives on global management.  All courses on the programme are taught in English, but students whose first language is not English can avail of Trinity’s extensive language learning facilities.

World Class Educators

Students work with experienced academics, practitioners, consultants, board members and executives who have distinguished themselves in their careers. We believe in evolving close relationships with our students, and thinking about each student’s unique background, talent and vision of their future.

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